Brand kit
The Plumb logo, colors, type and images, for anyone writing about Plumb. Every image here is drawn from the same parts as the product: a rail, strings, knots, one vermilion line.
Logo
The l in plumb is the plumb line itself, in vermilion. The bob hangs from it just below the baseline, as deep as the p's descender. The mark is that bob on its string, for places too small for the word.
- Keep the line vermilion and the letters ink, or paper on ink.
- Leave clear space around the logo at least as tall as the bob.
- Don't set plumb in another typeface, outline it, or turn the line back into a letter.
Color
Paper and ink do the work. Vermilion appears once in a picture, on the thing that is yours or needs attention.
- Paper
#ece8dfThe ground of everything. - Paper deep
#e4dfd4Panels, figures, code on paper. - Ink
#17160fType, strings, the bob. - Ink 2
#4b483fBody text. - Ink 3
#8c8779Labels and hatching. - Vermilion
#e0401fThe plumb line. Yours, or what needs attention. Never decoration.
Type
Three families, each with one job. All three are free on Google Fonts.
Borrow at a rate you choose.
Bodoni Moda
Headlines, large numbers and the logo. Italic for emphasis.
Redemptions take the lowest rates first, pro rata within each rate.
Hanken Grotesk
Everything you read: body, labels, buttons.
$0.995 · 150% · 16 × 16
IBM Plex Mono
Prices, addresses, rates on the rail.
Elements
Pictures are built from these four parts and nothing else. Each one means the same thing wherever it appears.
Images
Ready to post. The numbers in them are the program's parameters; the rate board shows an example branch.
